The Media in some form or other has
remained an integral part of human civilisation serving its purpose as a medium
to inform people. In Indian society, the form of media has been changing over
time. Its form evolved from the vedas and upanishads in ancient India, ashokan
stupas in medieval era to modern day television and press. Media in India has played an important rôle in
shaping our society. Even in freedom struggle, media played an important rôle.
Several freedom fighters made use of newspapers as a platform to criticise
excesses by britsh government and to put forth their demands. These include newspapers
like Tilak’s Maharatta, Annia beasant’s common weal etc. Post independence, Indian
media has grown phenomenally and today is one among the world’s largest comprising
of over 50000 news papers and hundreds of televisions channels.
Technological
innovations have expanded the scope and coverage of media. With television entering
the drawing rooms of Indian households in 1990s, a new segment of electronic
media emerged. The World Wide Web and web 2.0 technologies have enabled web
journalism through blogs, facebook, twitter and other social media sites. All
these have led to creation of a richly diverse media industry in India.
Media
is considered the fourth pillar of democracy along with Judiciary, executive,
and legislature. Media plays an important rôle in informing the public and
creating public opinion on important issues. It serves as a link between the
government and public.Indian democracy would be poorer without an active media.
Media provides a platform for the voiceless many to put forth their greivances.
Media serves as an important tool to ensure accountability of government to the
public between elections. It informs public of the government schemes and its
beneficiaries. At sametime it also highlights the mistakes committed by
government. Hence it ensures government’s accountability. Impact of indian
media can be seen in the fact that all the recent scams ranging from Common wealth
to 2G were first brought to light by television and print media through their
in-house investigation. Constant pressure by media on government to act led to
the government taking actions ranging from suspension of ministers to sending
sitting MPs to jails. Had it not been for the constant media campaign,
government might have been slow on taking action.
The flood
of scams has created a public mood against corruption. This has been well
captured and packaged by media. This led to peaceful organised protests across
India, sending a strong message across to the political fraternity. With modern
day tools , news media are able to better grasp mood of public and put it
across to the political masters.
New age
media like social media sites have helped organise people and also enabled
interaction with government. Even government has realised the potential and
crucial ministries like finance and external affairs ministry have their
presence in facebook and twitter. It provides an opportunity to provide
information and also receive instant feedback from people. It also serves as a
medium for greivance redressal. However there are drawbacks that arise from it
like the anonymity allows people to spy or stalk on people without revealing
their identity. In India, social media is limited to only upper middle
class. But through the huge numbrs online it acts as a pressure group thought
it doesn’t represent the majority. While
traditional media involves few publishers of information, social media and
internet allow anyone to publish and hence can’t be regulated. Social media in
India is still in a nascent stage and its impact on society is expected to
remain minimal as it is limited to only a literate minority in India.
Despite
the commendable work done by media in exposing the scams and making governments
accountable, there are problems that exist within the media which threaten the
legitimacy that they enjoy in Indian society. The recent trend of paid media,
sensationalism, private treaties don’t augur well for Indian media fraternity.
The true purpose of journalism is to communicating reliable, accurate facts in a meaningful context. The
advent of 24X7 news channels led to intense competition in electronic media.
The urge to increase their TRP ratings lead to sensationalism. Focus is now
more on politics and celebrity trivia while the real issues bothering the
nation are being put on backburner. Issues like malnutrition, sanitation which
don’t appeal to Indian middle class, who form bulk of viewers ,were
deliberately given a lookby. As a result non issues became issues. This
sensationalism has lead to shallow reporting. Often little or no research is
done on news item before being telecast. There is widespread manipulation,
distortion of facts. The recent instance of paid media has brought to light the
collusion between the politicians and journalists. This is especially rampant
in the regional newspapers.
Most
of media houses are owned by business houses and political parties. With such
ownerships structure, its difficult to have unbiased reporting. Often media is
used as a tool for political vendetta.
This has lead to erosion of legitimacy of indian news media. Apart from these factors, there is the issue
of government control over media. Although consitution enlists freedom of
expression and speech as fundamental right, often this right is violated by
government by way of sensorship. Although media in India seems to be under no
direct government regulation, yet most of revenue for media houses particularly
in print media come from government advertisements. Governments often use this
to arm twist media into providing favourable coverage to them. This has lead to
curtailment of free and fair reporting. Contempt
powers and defamation laws also put curbs on freedom of press.
Another
major concern that has emerged oflate is the media trials. This has become more
rampant now with increased TV viewers in nation. The traditional judicial
principle is to treat an accused as innocent until proved guilty. Yet, media
coverage projects an accused guilty even before he/she is produced before
court. TV anchors are turning into judges. This brings courts under undue
pressure.
It is
hightime that media houses introspect and take corrective measures. The major
threats to Indian media arise form their limited autonomy and commercialisation
and politicisation of news media. Indian media houses need to strike a balance
between their business goals and the journalistic goals. Media houses should
have separate research wings to conduct indepth study on problems faced by
indian society. This will help identify rootcause of problems and provide
solutions. Hence journalists will not just report news but also provide
solution to issues.
India
should setup a public broadcasting organisation onlines of public broadcasting
service in US and BBC in UK. This organisation can help set the standards of
journalism which may inturn improve the standards in other media organisations.
More competition can also help enrich the news content. Government must reduce
the entry barriers for setting up news channels. Although consitution
guarantees free press, it doesn’t imply unregulated press. Any right is bound
to have reasonable restrictions in interest of public. Hence media too needs to
be regulated to some extent. However this regulation should be done by a
regulatory body which remains independent of government.
Paid media
is a threat to Indian media and democracy. Election commission in collaboration
with press council should formulate rules to prevent the malaise from spreading
further. Steps should be taken to
depoliticise media houses. Advertisements or sponsored news should have a
different font from that of regular news items. Every newspaper and news
channel should have an in house ombudsman to redress greivances if any.
Contempt
powers of court and defamation laws have acted as a deterrent for journalists
to provide free and fair views. These laws were framed during the british era
when there were severe curbs on indian media. These laws are a misfit in 21st
century in India. These laws need a fresh relook in interest of society.
As India
marches towards becoming a developed nation free from poverty and disease, its
media has important rôle to act as a vehicle to carry forwards the vision of
developed India. Oflate there has been an increased negitivity in media
coverage comprising of scams and scandals. There are several good things
happening in this nation of a billion, it is important that while media exposes
the malapractices and wrongs in India it also highlights the achievements and
successes of indians. It is only through positivism that we can instill a
spirit of optimism in Indians. This optimism will inturn help India face
challenges more confidently on its path towards becoming a developed nation.
congrats on your getting selected as commendable contributor . Keep going ahead.
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